the younger generation

[California Dolphin]

Jammers are just a sleek version of boardies and a continuation of the down-to-the-knee fad.

Both of them can go to the hot place ASAP.

[shaulis]

Granted jammers are not briefs but jammers are better than the baggy boardshort.

[Byron]

.....and better too against the chance of a nasty maritime nip I guess.

[kumu]

The way to get the younger generation to dig speedos is to force them to wear huge uncomfortable baggies and ban speedos explicitly. Or if you wanted to lay some money out hire a couple of alpha males to just casually go to the beach in speedos; a marketing approach. Hire some really attractive females to accompany the speedo lads so adolescent males would think of speedos as heterosexually attractive. Marketing campaigns can be on the expensive side. Maybe just stage such public presentations with friends. Can you imagine what it would do for speedos to have just one NFL star photographed in a speedo.