Speedo Pace Club

[Torchwatch]

After attempting to kill off webs sites featuring speedos through protection of their trademark Speedo have created their own the Pace Club.

I admit that the Pace Club contains much worthy advice for swimmers, and tells of the personal experiences of international American swimmers but somehow it is bland. It seems strange how with access to some of the worlds top swimmers, exciting sensuous swimwear and profesional photographers above and below the waterline that the end result should be flat and corporate.

British soccer clubs whose players currently wear long baggy shorts and who target a straight male audience seem to present muscular and exciting websites.

Engineering components are sold in a much more stimulating manner than presented by the Pace Club. BMW even use a diver in speedos (among other athletes) to sell their cars.