Alton Towers customer base is young families; mum and/or dad and a couple of kids, they aren't interested in single older men, groups of older men or serious swimmers except on their gay days. Serious swimmers take up a lot of space in a pool while family groups splashing about can be crammed in and eat a lot more ice creams and fizzy drinks.
They (Alton Towers) claim that in the past they have had issues with men wearing thongs. I'm not convinced that the number of men that have appeared there in thongs justifies a total ban on men wearing Lycra swimwear but since it is their pool it is their choice. Though they haven't banned women from wearing Lycra swimwear there.
Since speedo wearers are more likely to be serious swimmers and less likely to be parents with kids, banning speedos allows more space in the pool for the families to bob about and jump in from the sides.
I don't know if the still do gay days.
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