If I walk into a sports shop and see only solid black Speedos I will walk on, if I see a range of solid colours, patterns and styles then I will spend some time have a search about and may well buy something simply because I am excited by it. Cutting back on Speedo shelf space did so much to reduce Speedo sales and make them unfashionable, if once you have black solid Speedos there is nothing new to explore and buy.
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