[Torchwatch]

In Britain at the moment a couple of chalet and static caravan resort owners are locked in competition for the summer holiday season and are using TV and YouTube commercials to get the attention of customers who can't afford to fly to Spain this summer.
Showing a young boy in an advert suggests energy, showing his mature older brother says strength. Whole familys are shown wearing shorts because in advertising land holidays are always warm, but they are wearing shorter shorts because your chalet holiday will be warm and sunny.
In the resort's indoor swimming pools and water slides young boys representing energy and activity are shown in speedos or lycra square cuts for almost subliminal moments because this will catch the eye and sell the holiday because the viewer will think "That's what I want to do!"