Women are trying to sell themselves, they spend a lot of time and effort getting their costumes and appearance just right, conscious of how they appear (on the beach) at any angle.
Men are the prospective customers, they are supposed to exhibit weath and power. Long shorts might be rubbish for swimming or sunning but they have pockets for wallets, cash and cards for paying for what a woman wants.
There's no pockets in a skimpy swim brief or thong, you're here to swim and sun not to hunt for women, that's socially unaccepable, are you gay?
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