The entire article is premised on one data point: an increase in Speedo’s sales, and it’s written almost intentionally vaguely. Speedo has a much wider offering than just briefs, but the article never specifies *which* sales are up. Instead, the author attempts to draw an equivalency between the two, saying that Speedo invented the brief style.
Which is all to say, I unfortunately think the article conflated Speedo corporation’s total sales with swim brief popularity.
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