I dont know beach handball culture well but having been around competitive volleyball for decades I can assure you that 95% of female players love wearing the bikinis. As for the men's tour alot of the pro beach volley events are played shirtless (unlike the Olympics.) The beach vibe really helps marketing.


I 100% support the women who don't want to compete in what they dont want to compete in but its unfair for the media make the organizers out to be evil. They just trying to market the sport as "beach" and the bikinis are as much about making it trendy and cool as sexy. Maybe if the men's uniforms were as beachy as the women's the men's television ratings would be better.