Here's the state of the art in men's running shorts as of September of this year:
https://www.youtube.com/watch?v=ricUcvMPuAk
https://www.youtube.com/watch?v=G0XljWPXH3E
https://www.youtube.com/watch?v=kZKAYAI7Jik
Now let's hope the trend spreads into swimming.
