As a straight man, I used to buy from International Male and Undergear because the swimsuits and the underwear they had were those that I liked. Being heterosexual, I never thought of either of those sites as being gay sites or that they catered to only gay men. I viewed them as sites that carried bikinis and briefs that anyone could/would wear and that by wearing them, you weren't being identified as gay. You were identified as a guy who liked to wear bikinis and briefs.
I wrote in an earlier post that the merchandise became very radical over the last couple of years, perhaps in an attempt to attract more gay men. But I think what happened is that Undergear lost many heterosexuals and metrosexuals because the selection of styles that I would choose, for example, became very limited. And as Sebbie and STS point out, there are so many online stores to choose from that for me, Undergear really won't be missed.
D67
|