STS has given the LINK par politesse and readers who click on it will be immediately and precisely where you want them to be. Yes, he means social stigma and the dictionnaire says "imputation attaching to person's reputation".
Let's get this right :-
A search engine on your computer is no different from any other.
It has that title because it assists you to find a suitable website to
answer your question. It will perform according to the keyword(s)
you supply and its answer may be "nothing recognised" - or it could
be a long list because there is much that it recognises from the www.
All websites bear a URL and there is no access to them on the internet
without it. If your search engine is able to take you straight to experienceproject.com then you have obviously given it enough words to work on so that it is precise for you. That hasn't obviated the need for you to do some typing in the first place however - but stating a full URL in a post will require no typing by your readers because one simple click on what they see will be sufficient to proceed.