I used the diminutive (or genericised) purely in recognition of what half the world says (mostly inaccurately) as a description of the mid-body male attire which we discuss.
The absence of speedo in promotions by other swimwear manufacturers and/or retailers
is not difficult to explain as it is hardly good ad-copywriter psychology to introduce the well known name of a big competitor into the customer's mind
at that point.
One would not after all expect to see an advertisement from Electrolux which
says "come and see our splendid new range of hoovers".
Speedo International and Speedo ABV Holdings were not happy with Dave-go-to-hell-Evans a while back about the use of AussieSpeedoGuy on his website as the content , of questionable taste , under such a title was considered damaging to their trade-marked worldwide image.
The Australian Federal Court ruled in favour of the Speedo action in 2010 and DE subsequently removed the word
from the domain name. He is however still free to call himself AussieSpeedoGuy. Whether it was worth all the trouble of launching expensive litigation to achieve this is for separate debate - but, for all I know, it may have been a decision by Pentland to make an example of him to other similar website operators after he had apparently been uncooperative.
Maybe we should ask the older generation Aussies to bring us back to the nice old neutral word cozzie to relieve the agony of so much soul-searching ?
