Yep.....
 

....inclined to agree. Need a few more background clues but was it not AussieBum who sent a gang of handsome and almost naked guys to do little exhibitions and promote their new underwear lines in big stores a while back ?

Not NYC looks Like West Coast.
 

I'm thinking San Francisco. Bright wide street, sunshine, older building, all say San Francisco. The one picture has parts of a sign showing. Looks like it might have something to do with fitness. Part of that word showing. This may be part of an campaign for members. Just a guess.

gym promotion ?
 

:) good guess

Maybe decked out for a mass run, something like the Bay to Breakers run in San Francisco?

I couldn't tell you exactly what they are posing for in this photo. Possibly club promotion stuff, but that doesn't explain the camelbaks. I recognize one of the ones in the middle of the original photo from a club I've been to so I'm certain this is either something in a major NJ city or NYC.

...and the dog tags ?
 

Still searching but digressed to Philadelphia for a different group:
http://archives.citypaper.net/images...enda_cap-1.jpg